By Barrett Phillips
Images not only can create an aesthetically pleasing atmosphere for users, but they can also (and more importantly) help you gain credibility, and ultimately sales if done correctly. Here are some great ways to increase your credibility:
1. Self Portraits/Customer photos
Having a photo of yourself on your sales page will help your customers feel more at home, and that they're dealing with a real person, and not just a machine. This increases your credibility in the viewer's eye because it adds a personal touch, and you will see your sales increase when you employ such methods. A great place to place a self portrait is in an 'about me' section of your site or newsletter. If you don't have a section like this, you should consider creating one because this, just like the image will increase your credibility and your conversion rate.
Another way of using pictures to increase your conversion rate is by using customer photos. You should place these on customer testimonials, and when people view them, they will see that this is a real customer that is satisfied with your product, and they will carry much more weight this way. Testimonials alone are a great way to increase conversions, so don't hesitate to make them even more effective by adding customer photos. The only problem here is acquiring the photos themselves, since many people do not have a self portrait, but that shouldn't stop you from asking your customers for them, and maybe even offer them discounts for some incentive! The choice is yours.
2. Product Packaging
Product packaging images - this means, regardless of what you're selling, be it tangible or intangible, to offer images of your product. If you're selling an ebook, create an ebook cover. If you're selling an actual book, show a photo of it. What this does is explain to the viewer of your site that your product is 'real' and that they're really getting something when they're spending their money. It's been proven that simply showing an ebook cover on a sales page can increase conversion rates by over 50%! You can't afford to miss out on something so simple that will increase your sales this much, so make it a point to have some product packaging!
3. Physical Evidence of Product's Success
This can mean an infinite number of things depending on what you're selling, but in a nutshell, try to include a photo of something that lets your site's visitors know that the product you're selling actually works. Some examples: If you're selling a book on internet marketing, show a picture of a check you've received while using the techniques explained in your book. If you're selling a book on bodybuilding, show before and after pictures of someone who has practiced the methods explained in the book. These kinds of things will drastically increase the viewer's excitement in your product and will get them itching to whip out their credit cards!
4. Soothing, Pleasant Graphics
You want your site's look to be welcoming just like a big soft sofa, so your viewers are visually relaxed and not constantly being annoyed. Things to avoid are animated icons and bright/flashy/uncomplimentary colors as these are very unprofessional, leading your visitors to believe your product may also be unprofessional. Plus, these things may turn away some visitors altogether, so do your best to avoid them. Train yourself to use softer colors, softer gradients, softer backgrounds, etc. And you (and your visitors) will reap the benefits.
If you practice some or all of these methods you will see great improvements in your conversion rates, so don't take them lightly. People will read interesting copy, but nothing builds credibility like a bit of positive imagery. Hope you've learned something!
Sunday, 14 November 2010
3 Quick and Easy Steps to Earn Money Online!
By Mark Williams
Do you own a web site that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight!
You might not believe me but the facts are you can. I am about to show you 3 quick and easy steps to earn money online, fast.
These are proven techniques that will send fast cash into your bank account, even while you sleep. Put them to work for you and watch the money come rolling in.
Follow these 3 quick and easy steps and you will be able to earn money online like the pros.
1. Market Someone Else's Product - If you have your own web site, or even if you don't, you can find an affiliate product that is relevant to your market and sell it for a commission. Many of these affiliate programs pay as much as a 75% commission on sales.
Here is an easy tactic you can use to sell your affiliate product. If you have your own site then put a text link in a highly visible area on your website. The middle of the page, top right, or bottom right seem to be prime web site real estate.
Make sure to use a text link instead of a banner, they convert better! When you write your text, do so in the form of a recommendation for the product. This technique usually works the best because the people that come to your website consider you an expert on your market.
Put more than one text link on your web pages. What draws the attention of one person may not another. So always write two to three text link ads and put them on various places on each of your web pages.
2. Use a Joint Venture to Jumpstart your Sales - Maybe you have a product but are new to the internet and don't have a list. You are interested in increasing your web site traffic and building your credibility to increase your sales. No problem, what you need to do is find someone in your niche market that has an established web site and a list of customers.
Use the search engines and references from other site owners to locate someone that might be interested in recommending your product to their customer list in return for a share of the profits. You need to make this a win-win situation for them. Understand that you are the one needing help, not them. So when you approach them have the attitude of how this venture can benefit them and not you.
Tell them that you think your product would be a valuable benefit for their customers. Give them a FREE copy of your e-book or your product to let them see for themselves. Make sure that you provide all of the marketing materials they will need, like ezine ads, articles, text links, and banners.
Most importantly, make it worth their time by giving them a minimum of 50% of the profits for utilizing their list. You need to understand that their list is the heart and soul of their business and that they will only recommend products to their customers that they feel will benefit them. As a list owner you can not afford to risk your reputation on low quality products.
A joint venture is a great way to jumpstart your sales and will lead to more profitable joint ventures in the future!
3. Give Something Away to Profit in the Future - One of the best ways to secure huge amounts of profits is to give something away to your web site visitors. This does two things, the first, it is a great way to get their trust and secondly, by giving them a taste of what you have to offer many of them will end up buying the whole meal.
A great technique to use, especially if you have an information product like an e-book, is to give away a free report or mini-course related to the topic of your information product.
This will allow you to get their email address so you can send them follow up emails promoting your product, or other people's products like in example 1. You are also building a list of people that have an interest in your niche market. If they like your material they will come back for more!
So give away a free email report or mini-course, you can even put links to your products or affiliate products in the free report, so it becomes an income stream. If you will give away something to get their interests peaked and their trust heightened it will lead to greater sales in the near future.
In closing, you can put these simple but powerful techniques to work for you and begin earning money online overnight. They are not hard it just takes a little gumption to get started. When you see the results start rolling in you will realize it was worth the effort.
Do you own a web site that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight!
You might not believe me but the facts are you can. I am about to show you 3 quick and easy steps to earn money online, fast.
These are proven techniques that will send fast cash into your bank account, even while you sleep. Put them to work for you and watch the money come rolling in.
Follow these 3 quick and easy steps and you will be able to earn money online like the pros.
1. Market Someone Else's Product - If you have your own web site, or even if you don't, you can find an affiliate product that is relevant to your market and sell it for a commission. Many of these affiliate programs pay as much as a 75% commission on sales.
Here is an easy tactic you can use to sell your affiliate product. If you have your own site then put a text link in a highly visible area on your website. The middle of the page, top right, or bottom right seem to be prime web site real estate.
Make sure to use a text link instead of a banner, they convert better! When you write your text, do so in the form of a recommendation for the product. This technique usually works the best because the people that come to your website consider you an expert on your market.
Put more than one text link on your web pages. What draws the attention of one person may not another. So always write two to three text link ads and put them on various places on each of your web pages.
2. Use a Joint Venture to Jumpstart your Sales - Maybe you have a product but are new to the internet and don't have a list. You are interested in increasing your web site traffic and building your credibility to increase your sales. No problem, what you need to do is find someone in your niche market that has an established web site and a list of customers.
Use the search engines and references from other site owners to locate someone that might be interested in recommending your product to their customer list in return for a share of the profits. You need to make this a win-win situation for them. Understand that you are the one needing help, not them. So when you approach them have the attitude of how this venture can benefit them and not you.
Tell them that you think your product would be a valuable benefit for their customers. Give them a FREE copy of your e-book or your product to let them see for themselves. Make sure that you provide all of the marketing materials they will need, like ezine ads, articles, text links, and banners.
Most importantly, make it worth their time by giving them a minimum of 50% of the profits for utilizing their list. You need to understand that their list is the heart and soul of their business and that they will only recommend products to their customers that they feel will benefit them. As a list owner you can not afford to risk your reputation on low quality products.
A joint venture is a great way to jumpstart your sales and will lead to more profitable joint ventures in the future!
3. Give Something Away to Profit in the Future - One of the best ways to secure huge amounts of profits is to give something away to your web site visitors. This does two things, the first, it is a great way to get their trust and secondly, by giving them a taste of what you have to offer many of them will end up buying the whole meal.
A great technique to use, especially if you have an information product like an e-book, is to give away a free report or mini-course related to the topic of your information product.
This will allow you to get their email address so you can send them follow up emails promoting your product, or other people's products like in example 1. You are also building a list of people that have an interest in your niche market. If they like your material they will come back for more!
So give away a free email report or mini-course, you can even put links to your products or affiliate products in the free report, so it becomes an income stream. If you will give away something to get their interests peaked and their trust heightened it will lead to greater sales in the near future.
In closing, you can put these simple but powerful techniques to work for you and begin earning money online overnight. They are not hard it just takes a little gumption to get started. When you see the results start rolling in you will realize it was worth the effort.
3 Business Models For Creating Wealth On The Internet
By Sean Gum
The Internet has the potential to make you rich! I am sure you have heard it over and over again. Everybody knows you CAN get rich using the Internet, but HOW?
Over the last 8 years, I have researched hundreds of Internet business opportunities... I have purchased dozens of Get-Rich Information packs... I have listened to over 100 audiobooks on how to prosper using the Internet... I've been to countless seminars, some costing as much as $3,400 to attend! And I've tested all the tips, tricks and techniques to find out what works and what doesn't.
What I discovered was that there are three distinct business models that you can use to create wealth with the Internet. I've used all three to create an income stream of over $1 million dollars per year.
And I do it all from the comfort of my home... with no employees...
Would you like to learn how?
In this article I will give a brief overview of each of the three business models. Then, in upcoming articles I will discuss each model in greater detail along with direct links to resources I have used that are working for me RIGHT NOW!
*** ONE SECRET That All 3 Models Have In Common ***
As you learn about all of the models, you will notice one thing that they all have in common. That one thing is called "leverage."
What is leverage?
J. Paul Ghetty once said, "I would rather have 1% of the efforts of 100 men than 100% of my own efforts."
J. Paul understood leverage. Some of the models that I will present will leverage the efforts of hundreds and even thousands of other people to produce an income for you...
In other business models we'll use computers and technology to create leverage.
In either case, leverage allows you to earn money while you sleep... while you vacation... while you spend time with your family....
Leverage is the secret to financial freedom!
*** Business Model #1 - Network Marketing ***
Network Marketing, or Multi-Level Marketing (MLM) has bloomed into a multi-billion dollar business. Even with all of this success, we still run into people today that call it a pyramid-scheme....
Network Marketing allows you to start a business at home that is similiar to a franchise. However, there is no franchise fee of millions of dollars. Instead, you pay a small entry fee, some as low as $35 to become a distributor. However, you get the backing of a major corporation to support you and to help you build your own home business.
You also get the opportunity to go International with your home business with some network marketing companies reaching into 60 or more countries!
MLM has come a long way, baby!
The unique thing about Network Marketing is that your upline is actually motivated to help you succeed. (Unlike a BOSS who doesn't want you to know what he knows - or you'd take his job!)
I have been (and still am) involved with 3 different network marketing companies... I will tell you about the good, the bad and the ugly in an upcoming article on Network Marketing.
*** Business Model #2 - Affiliate Programs ***
Affiliate programs have become very successful over the years. In fact, we started our own affiliate program several years ago, and saw it grow to over 3,000 affiliates in less than a year.
Basically, affiliate programs are ways that you can promote somebody else's product or service and get paid for it.
This is usually done by a banner ad, or announcement to a customer or other specialized list.
If you currently have a high traffic website, you should be participating in at least several different affiliate programs. Nowadays, there are networks of affiliate programs that take the threat of not being paid out of the picture. (It used to be a problem when everyone was running thier own...)
If you have a lot of time on your hands, and no money at all to get started in Network Marketing, than this is a great option to start out with.
I will tell you where to find these networks and how to get started in an upcoming article on Affiliate Programs.
*** Business Model #3 - Information Marketing ***
This is the model I am currently using to build my next million dollars, while my business partner spends his time building our Network Marketing businesses...
What is Information Marketing?
Basically it is taking something that you love doing and writing articles, ebooks and even creating teleseminars and live seminars.
It might sound like a lot of work, but you start small and work your way up.
I will be showing you how EVERYBODY has at least one special skill or ability that can be turned into an ebook and sold online... Really!
I recently attended a seminar that cost $3,400 to attend. This 3-day seminar was packed full of hundreds of tips and techniques to build an Information Marketing business.
I will be passing what I learned onto you through several upcoming articles....
All of the business models that I have presented have the power to create six and even seven digit incomes in as little as 9 months!
I will go into *much* greater detail on each of these three business models in upcoming articles on each one. I will also be providing updates of current progress to those of you on my mailing list, so be sure to join!
God bless...
The Internet has the potential to make you rich! I am sure you have heard it over and over again. Everybody knows you CAN get rich using the Internet, but HOW?
Over the last 8 years, I have researched hundreds of Internet business opportunities... I have purchased dozens of Get-Rich Information packs... I have listened to over 100 audiobooks on how to prosper using the Internet... I've been to countless seminars, some costing as much as $3,400 to attend! And I've tested all the tips, tricks and techniques to find out what works and what doesn't.
What I discovered was that there are three distinct business models that you can use to create wealth with the Internet. I've used all three to create an income stream of over $1 million dollars per year.
And I do it all from the comfort of my home... with no employees...
Would you like to learn how?
In this article I will give a brief overview of each of the three business models. Then, in upcoming articles I will discuss each model in greater detail along with direct links to resources I have used that are working for me RIGHT NOW!
*** ONE SECRET That All 3 Models Have In Common ***
As you learn about all of the models, you will notice one thing that they all have in common. That one thing is called "leverage."
What is leverage?
J. Paul Ghetty once said, "I would rather have 1% of the efforts of 100 men than 100% of my own efforts."
J. Paul understood leverage. Some of the models that I will present will leverage the efforts of hundreds and even thousands of other people to produce an income for you...
In other business models we'll use computers and technology to create leverage.
In either case, leverage allows you to earn money while you sleep... while you vacation... while you spend time with your family....
Leverage is the secret to financial freedom!
*** Business Model #1 - Network Marketing ***
Network Marketing, or Multi-Level Marketing (MLM) has bloomed into a multi-billion dollar business. Even with all of this success, we still run into people today that call it a pyramid-scheme....
Network Marketing allows you to start a business at home that is similiar to a franchise. However, there is no franchise fee of millions of dollars. Instead, you pay a small entry fee, some as low as $35 to become a distributor. However, you get the backing of a major corporation to support you and to help you build your own home business.
You also get the opportunity to go International with your home business with some network marketing companies reaching into 60 or more countries!
MLM has come a long way, baby!
The unique thing about Network Marketing is that your upline is actually motivated to help you succeed. (Unlike a BOSS who doesn't want you to know what he knows - or you'd take his job!)
I have been (and still am) involved with 3 different network marketing companies... I will tell you about the good, the bad and the ugly in an upcoming article on Network Marketing.
*** Business Model #2 - Affiliate Programs ***
Affiliate programs have become very successful over the years. In fact, we started our own affiliate program several years ago, and saw it grow to over 3,000 affiliates in less than a year.
Basically, affiliate programs are ways that you can promote somebody else's product or service and get paid for it.
This is usually done by a banner ad, or announcement to a customer or other specialized list.
If you currently have a high traffic website, you should be participating in at least several different affiliate programs. Nowadays, there are networks of affiliate programs that take the threat of not being paid out of the picture. (It used to be a problem when everyone was running thier own...)
If you have a lot of time on your hands, and no money at all to get started in Network Marketing, than this is a great option to start out with.
I will tell you where to find these networks and how to get started in an upcoming article on Affiliate Programs.
*** Business Model #3 - Information Marketing ***
This is the model I am currently using to build my next million dollars, while my business partner spends his time building our Network Marketing businesses...
What is Information Marketing?
Basically it is taking something that you love doing and writing articles, ebooks and even creating teleseminars and live seminars.
It might sound like a lot of work, but you start small and work your way up.
I will be showing you how EVERYBODY has at least one special skill or ability that can be turned into an ebook and sold online... Really!
I recently attended a seminar that cost $3,400 to attend. This 3-day seminar was packed full of hundreds of tips and techniques to build an Information Marketing business.
I will be passing what I learned onto you through several upcoming articles....
All of the business models that I have presented have the power to create six and even seven digit incomes in as little as 9 months!
I will go into *much* greater detail on each of these three business models in upcoming articles on each one. I will also be providing updates of current progress to those of you on my mailing list, so be sure to join!
God bless...
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