4 Keys to Unlocking Your Sales Success Potential

By Greg Beverly

We’ve all heard of the Pareto Principle or the 80/20 Rule as it is often called, but today I want to introduce you to another theory that is gaining widespread acceptance. You can call it the “10/90 Potential Theory.”

The “10/90 Potential Theory” suggests that each of us reach only about 10% of our true potential. For reasons that range from lack of knowledge, to an aversion to change, to our desire to remain in our “comfort zone,” to outright laziness, we fail to take the necessary steps to realize the massive 90% of our potential that we leave on the table. When you think about it, it’s outrageous! Think of the happiness, the joy, the love, the wealth that is not being realized! Now consider this…by reaching only 20% of our potential, we can DOUBLE or accomplishments!

Today, we are going to consider some very basic and practical applications to help you double your accomplishments in life. There are 4 keys to unlocking that potential. You can take each of these and apply them to any aspect of your life, to reach “________ Success Beyond Your Wildest Dreams,” but for today, let’s look at how you can use them to reach “Sales Success Beyond Your Wildest Dreams.” So, without further adieu, let’s look at the 4 key areas of what we call the other 90%. The 4 keystones are Trust, Energy, Vision, and Nerve.

1) Trust is all about building and sustaining exceptional relationships. You have to look at establishing a level of trust and rapport within the first 5 or 10 minutes of meeting someone. Remember building and sustaining these relationships is the keystone. Right now, take out a sheet of paper and list 3 ways to build trust with your customers and prospects.

2) Energy. Increase your calm effectiveness under pressure. This is very important. You must have an optimistic presence of mind, recognize when tense energy is taking over and also realize that tense energy wipes out a lot of your own energy and stamina at any given time. Look at distancing yourself from noise, negativity, and anger, taking essential breaks and strategic pauses. Knowing how to convert tense energy into positive energy will take you a lot further in making the sale.

3) Vision means creating your own future. Keep glancing ahead, hope irrationally, always look at the potential, take more risk. It’s very important to constantly visualize what you want. You have probably read this and heard this before, but it’s very critical to use for success in sales. Focus on what you want until it becomes your dominant thought. Have a vision for where you want to be and what you want to accomplish in your life. It is an accepted fact that we tend to move away from things we don’t want, i.e., avoiding pain, rather than moving toward the things we want, i.e. pleasure. If moving away from the pain dominates your thoughts, then you don’t have time to think about what you really want. Instead visualize your ultimate destination and where you want to be rather than thinking about what you want to avoid. Create your very own future, full of pleasure rather than absent pain.

4) Courage. Make adversity your ally. Reach deeper. Look forward. Search harder. Accept that setbacks will happen and they yield wisdom. Test and strengthen your spirit.

We can be better than 10%. We WILL be better! Think about this…we have the potential to increase our success level by tenfold! Now, does doubling, tripling, or even quadrupling your sales results still seem out of reach. We must first recognize what we are missing and then commit to doing what it takes to change it. Start today and begin your journey to “Sales Success Beyond Your Wildest Dreams!” You can do it. Start today!